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Tip of the Week
Requests For Action
When writing e-mails, state up front any requests for action and information the reader must see. Preview and number multiple points, requests, or steps to be taken. For example, write “This e-mail explains the six steps you need to take to change health insurance providers.”
So What?
These techniques make it more likely that the message will be read and understood. The underlying assumption is that the reader will look at the first screen of your message. If the message is longer, the preview alerts them to scroll down.
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