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Who is Dr. So What?

Dr. So What, like other mythical superheroes, is magical, enchanting, thoughtful, insightful and just a bit whimsical. Dr. So What’s name symbolizes a commitment to thoughtful inquiry and critical thinking.  Asking “so what” encourages people to think about the implications of facts, ideas, and opinions.  For example, scientists know that raindrops are 20,000,000 times larger than the water vapors we sweat out during exercise. So what? Well, that means somebody should be able to design a fabric that protects us from a rainstorm but still allows us to efficiently dissipate excessive heat and sweat. In other words, we shouldn’t have to wear to trash bag to protect us from a rainstorm.  And, in fact, Gore-Tex clothing seizes on this particular scientific fact, allowing outdoor enthusiasts an amazing degree of comfort during strenuous activity at the height of a raging thunderstorm.  Voila! The sweat disappears and the rain stays out.  Dr. So What loves tales like this because they demonstrate the extraordinary power of thoughtful inquiry kindled by a very simple question.

Dr. So What was the brainchild of Phillip Clampitt and Laurey Clampitt, conceived on one of their bike rides through the countryside of Wisconsin’s Door County Peninsula.

What Does Dr. So What Offer Our Students?


Dr. So What’s Tips are collections of actionable insights on various topics that you can use in your day-to-day life.


Dr. So What’s Guides are step-by-step tools designed to help you master a specific analytical tasks.


Dr. So What’s Questions are critical questions designed to enhance your critical thinking skills.


Dr. So What’s Videos are short YouTube video clips that illustrate the power of Dr. So What’s 7 Questions.

Where can I find out more?

Transforming Leaders into Progress Makers: Leadership for the 21st Century


Authors: Phillip G. Clampitt, Robert J. DeKoch

By weaving together original research, novel strategies and tactics, and stories of successful leaders, this book provides insight into how to become a progress-making leader. Written by a professor and a business executive, the book provides actionable ideas grounded in sound research and tested in real organizations.

Communicating for Managerial Effectiveness: Problems | Strategies | Solutions


Author: Phillip G. Clampitt

Presenting managerial communication as a strategic, value-adding aspect of every organization, Communicating for Managerial Effectiveness, Fourth Edition, provides students, executives, and managers with actionable strategies that address vital communication challenges

Embracing Uncertainty: The Essence of Leadership


Authors: Phillip G. Clampitt, Robert J. DeKoch

This book offers a radically different approach from the clever, but overly simplistic and frequently misleading formulas for success offered by most self-help business literature. The authors believe that in today’s turbulent competitive environment it is necessary to embrace uncertainty and set more realistic expectations, while creating greater flexibility to adapt to ever-changing situations.

When do people make use of Dr. So What’s ideas?

Short Answer: Around the clock

Long Answer:

  • When faced with tough decisions

  • When perplexed by a problem

  • When uncertain about how to proceed

  • When contemplating conflicting claims and points-of-view

  • When planning a strategy

  • When trying to figure out a better way to communicate, motivate or lead

Why did Dr. So What create a website?

7 Reasons:

  1. Promote critical thinking

  2. Provide ready access to tools that build analytical skills

  3. Consolidate years of research and study into an accessible format

  4. Improve communication and decision-making in organizations

  5. Provide a centralized location for important personal success insights

  6. Decrease the ranks of the Stupid 4ever

  7. Demonstrate how fun critical thinking can be

How does Dr. So What help instructors and students?

Instructors  and students make regular use of Dr. So What’s website in the following ways:

  • Sharpen critical thinking skills

  • Teach a specific analytical skill such as audience analysis

  • Provide a regular classroom tip to enhance personal skills

  • Illustrate a critical point in a lecture or presentation

  • Demonstrate that critical thinking can be fun

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