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Tip of the Week

Communicating to Your Audience

Adapt your communication style according to your audience’s information-gathering tendencies. For example, some people are more focused on the “here and now” and come to understand things by tangibly seeing, touching and feeling. They ask for specifics and like order. Therefore, in communicating with them, be orderly and direct (i.e., show steps in a process), and provide details–facts, figures and evidence. On the other end of the continuum are people who are more intuitive—they look for the big picture and relationships, work in bursts, and are more future-oriented. Therefore, discuss the main idea first, avoid details unless asked and emphasize the possibilities.

So What?

Adapting your communication strategy to different personality types will more effectively “link” to the needs and tendencies of your audience, thereby increasing the likelihood that the communication will be effective. Our natural tendency is to use a communication style that we personally prefer. Strategic communicators, on the other hand, adapt to the receiver’s style.

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