Tip of the Week

Use e-mail to transmit factual information, not to criticize a colleague or communicate a sensitive message.

Persuasive situations demand that the sender is able to quickly adapt the message to the receiver to counter any objections.

Ideally, people would tell you what concerns they have, but often they are unwilling to express them due to fear of embarrassment or anxiety over the unknown.

When communicating about a change, discuss the “upside” as well as the “downside.”

Modify your communication according to how your audience makes decisions and forms opinions.