Number of the Week

The amount of market value ($3.75 million) that could be added to a medium-sized business by shortening its name by one word.

The percentage (37%) of companies that reported using social media to research job candidates in 2014.

The number of distinctive personality types (16), according to the widely used Myers-Briggs test.

76% of homeowners agreed to display an unattractive "Citizens for Safe Driving" sign in their front yard after previously agreeing to a smaller sign in their car two weeks prior.

The percent (42%) of students who donated to a food drive after being given detailed instructions.